About Veraction: Strong Leadership, Deep Freight Audit and Payment History, Industry Success Stories & Career Opportunities

Let’s face it: for today’s shippers, compliance and payment services just aren’t enough. Shippers need (and expect) much more. Whether it’s real insight into their spend data for better decision making, robust monitoring and visibility to measure activity and carrier performance, or coverage of all modes across the globe, shippers are looking for capabilities that deliver better visibility, better savings and better control over their transportation spend – SEE, SAVE, CONTROL.

Veraction’s leadership team has a deep history in freight audit, spend management, procurement, supply chain, data analytics and technology.

SEE. SAVE. CONTROL. That’s what we’re doing here at Veraction. While we have a rich and deep-rooted history in the freight and parcel audit industry, we have recognized that the industry needs to change and meet the challenges of a continually global and omni-channel world. We realize that the industry needs to evolve from simple compliance to full transportation spend management.

Veraction is changing the game for traditional freight audit and focused on helping customers manage arguably one of their most significant and increasingly complex spend categories better than ever.


Veraction Leadership

Chris Connell

Chief Executive Officer

Chris is responsible for leading Veraction and driving increased value for customers. He joined Veraction in 2015; bringing more than 20 years of experience in technology, ecommerce, procurement and supply chain solutions. Prior to Veraction, Chris was President of Ritchie Bros. EquipmentOne (NYSE: RBA), the leading online marketplace for industrial assets. Chris also held executive positions at Directworks, a leading direct material spend management software provider, SEEC, an award winning software provider to the financial services industry and led global account management at Ariba/FreeMarkets, a pioneer in B2B e-sourcing and procurement solutions. 

Chris is a graduate of The Citadel and then served as an officer in the United States Marine Corps. He received his business degree from Boston University.

Jim Parker

Chief Operating Officer

Jim is responsible for global operations at Veraction including Managed Services, Auditing, Coding and Data Entry. A seasoned veteran and leader of the industry, he founded the CMR Group in 1996 and under his leadership grew the company into the premier 3rd party logistics firm in the parcel shipping sector until its acquisition by Veraction in 2005. Prior to founding the CMR Group, Jim was the Controller and Chief Financial Officer for Interior Products, a leading furniture component manufacturing firm, and Parker-Helms Supply, a multi-state wholesale distribution company.

Jim is a graduate of the University of Georgia where he graduated Cum Laude with a BBA degree in Banking and Finance from The Terry College of Business.

Will James

Chief Financial Officer

Will joined Veraction in 2015 as the company’s Chief Financial Officer and is responsible for all accounting, reporting and financial matters for the company. Additionally, Will oversees all corporate development, legal, and human resource functions as well as the company’s M&A activity. Will joins Veraction with over 20 years of industry experience in both financial and operational accounting, treasury management and investment banking. Prior to joining the company, Will served as an investment banker with Morgan Keegan and Coker & Palmer and previously held positions at Ernst and Young and Mueller Industries, Inc. 

Will is a graduate of the University of Mississippi with a degree in Accounting and is a licensed Certified Public Accountant.

Ravi Akella

Executive Vice President - Technology

Ravi leads product development and has responsibility for Veraction’s overall technology direction. Ravi joined the company in 2015; bringing more than 25 years of engineering and development leadership experience to Veraction with a specific focus on the development of data management and analytics solutions. Prior to Veraction, Ravi served in a number of leadership roles with technology companies such as Oracle and Informatica, has been a successful technology company founder and is a holder of five technology related patents. 

Ravi is a graduate of the National Institute of Technology, India with a degree in Electrical Engineering, received his MS in Computer Science from Johns Hopkins University and his MBA from the New York University’s Stern School of Business.

Steve Beda

Steve Beda, Executive Vice President, Consulting Services

Steve is responsible for the early design of customer programs as well as the delivery of sourcing, contract optimization and expert consulting services. Steve is a veteran of Veraction and has served in a number of technology and operational leadership roles within the company. Prior to joining Veraction, Steve was a leader at Thomas & Betts Corporation (ABB) where he was responsible for delivering numerous enterprise-wide ecommerce and supply chain applications and projects.

Ellie Guttilla

Senior Vice President, Global Delivery

Ellie joined Veraction in 2016 and is responsible for delivering world class Transportation Spend Management programs to Veraction customers and partners. With more than 15 years of account management, procurement and spend management experience, Ellie and her team deliver comprehensive and progressive customer programs which generate significant outcomes for Veraction customers. Ellie also has responsibility for the development and management of Veraction partners to drive additional value for customers. Prior to joining Veraction, Ellie has had successful leadership roles with Accenture, SAP/Ariba and FreeMarkets where she led global spend management programs for Fortune 100 companies in the areas of sourcing, procurement business process outsourcing (BPO), spend visibility, software implementation and transaction management.

Ellie received her undergraduate degree from Bucknell University.

Amy Joshi

Vice President, Implementation

Amy joined Veraction in 2016 and leads the company’s customer implementation and professional services team. A seasoned operations leader, Amy brings more than 15 years of process improvement, professional services and product management experience to Veraction. Prior to joining, Amy held leadership roles with Ariba, Enrich and FreeMarkets where she led teams spanning operations, implementation, product management and new product introduction for solutions in the spend management and spend visibility areas. She was Managing Partner at Accelerated Results Consulting, a management consulting firm focused on operational process improvement. Amy is a former GE new product and manufacturing lead, and is a Lean Six Sigma Black Belt.

Amy received her BS in Mechanical Engineering from the Milwaukee School of Engineering.

Upcoming Events

Parcel Forum - The Learning Event for Supply Chain Professionals Dedicated to Parcel Fulfillment
Sep 24 2018 to Sep 26 2018
Parcel Forum 2018
Renaissance Convention Center & Hotel
Chicago, IL- Booth 421
CSCMP Edge 2018
Sep 30 2018 to Oct 3 2018
CSCMP Edge 2018
Gaylord Opryland, Nashville, Tennessee
Booth #639
Retail Supply Chain Conference 2018
Feb 24 2019 to Feb 27 2019
RILA 2019
Gaylord Palms Resort - Orlando
Booth # 1316